Tags Posts tagged with "nielsen"

Tag: nielsen

Nielsen to Provide Viewership Analytics to Roku

Nielsen and Roku have agreed to strategic partnership that will allow the Nielsen company to measure video advertising delivered on the over-the-top streaming boxes. This...

Netflix and Cable TV: More Customers Move to Streaming Video

The battle between Netflix and Cable TV continues, as the trend of consumers canceling their Cable or Satellite TV subscriptions in favor of Netflix or other Internet-delivered TV services continues unabated. Is it a worthy option?

Netflix Ready to Track Netflix, Amazon Prime Viewers

Nielsen said it will start offering customer data on Netflix and Amazon Prime streaming video on demand sometime near the middle of the year. "That...

Homes With Broadband But No Pay TV Up 155 Percent

Nielsen reports that the number of U.S. homes with broadband Internet service, but without a pay-TV subscription went from 1.1 million in October of...