Nomura analyst Anthony DiClemente attributed the 12.7 decline in live TV viewership on streaming subscription video on demand (SVOD) services.
DiClemente, who recently become one of the more notable media investment pundits, called the drop in ratings “one of the worst declines we have seen since we launched coverage of these companies.”
“Netflix, Amazon Instant Video and Hulu continue to siphon viewers away from linear TV,” he said.
Viacom networks felt the biggest drop, with a decline of over 23 percent over all their channels.
Streaming sticks and streaming boxes have become even more affordable and streaming services are adding more content. It stands to reason that the first full month after many people got these items as Christmas gifts, there was a big decline.