Nielsen and Roku have agreed to strategic partnership that will allow the Nielsen company to measure video advertising delivered on the over-the-top streaming boxes.
This move is a first in the industry, as businesses can finally get some actual measurable numbers on the streaming industry. Nielsen should be able to track viewing data, including audience demographics across all of Roku’s streaming players and Smart TVs.
“By working with Roku to measure live streaming and on-demand advertising on its platform, we can gain great insights into [Internet] viewing, expand the measurement, and delivery of Total Audience Campaign and Content insights for all of our clients,” said Nielsen Global Watch Product Leadership Executive Vice President Megan Clarken.
Currently, Roku has over 10 million streaming devices, and over 250 channels that deliver ad supported content.