Dish Network announced Wednesday that it is the first major pay-TV company to integrate Netflix into its set-top boxes. Their second-generation Hopper DVRs will enable the streaming service, alongside their normal TV channel guide, as long as the unit is connected to broadband Internet access.
Netflix has been trying to partner up with major pay-TV operators, including Cable TV and Satellite TV, and this is the first step of more to come. Since Netflix is already partnered up with TiVo, they have their service in smaller operators, like Atlantic Broadband, RCN and Grande Communications.
“Pairing Netflix with Hopper represents the consolidation of two incredible video experiences,” said Vivek Khemka, Dish senior VP of product management, in a statement. “This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favorite shows and movies, on both Dish and Netflix, without ever having to leave their Hopper.”
“As the first major pay-TV provider in the U.S. to add the Netflix app to its set-top box, Dish strengthens an already robust video entertainment experience for its customers,” said Bill Holmes, global head of business development at Netflix. “Many households subscribe to both Netflix and a traditional pay-TV service. Our vast library of TV shows and movies, combined with DISH’s lineup of live television content, gives customers easy access to a wide variety of complementary programming.”