This past week, Apple decided to change the label on their free apps in the iOS App Store to “get,” even though both labels still take you to free apps that won’t cost you any money to download.
The worldwide change is a blow to companies that use “freemium” business models.
Free apps represented 92 percent of all the revenue on iOS and 98 percent of the revenue on Google Play last year.
The “freemium” business model allowed users to start playing games for free, but then tried to get them to make unnecessary purchases along the way, like Candy Crush Saga and Clash of Clans.
Users will still get free apps, and still have the ability to make in-game purchases, but the idea that the entire game is “free” is no longer valid.