Large retailers were the biggest beneficiaries of Cyber Monday sales, which were up 16 percent compared to 2013, according to Adobe’s Digital Index Online Shopping Data.
Online retailers reportedly sold $2.65 billion in total online sales. This mostly came from the top 25 retailers, which generated $30 million or more each. That’s an increase of about 25 percent, up to $1.8 billion, compared to smaller retailers, or companies that generated $2 million or less, which grew by five percent.
“Cyber Monday sales were up 16 percent this year, with the biggest retailers seeing the biggest gains,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “The early birds caught the worms on Cyber Monday, with shoppers getting the steepest discounts in the early morning hours.”
The report also points out that $7 out of $10 spent online with the top 500 U.S. retailers are measured by Adobe’s Marketing Cloud, which is the most of any other technology company.