When rumors about Dish’s Sling TV being unveiled at 2015 CES Tuesday, most experts thought the $20 price point is cheaper than many expected.
“Dish’s 20 price point for Sling TV is lower than first thought (DISH CEO Charlie Ergen discussed a price of ‘$1 a day’ on the company’s 3Q earnings call) and covers only a handful of channels, which makes sense given the cost of programming,” said analyst Craig Moffett on his blog with MoffettNathanson. “But it takes a meaningful step towards a la carte, at least of a sort.”
Since the price is about $10 cheaper than originally expected, Dish Network did have to pick and choose what it wanted to offer, making a few sacrifices. For instance, subscribers won’t be able to get major broadcast networks, and customers that want to add other channels will have to buy additional packages.
For instance, their “Kids Extra” package has Disney XD, Disney Junior, Boomerang, Baby TV and Duck TV, for an additional $5 per month — a 20-percent bump on the overall price.